One-stop loyalty solutions – now with Coloyal

The entire CRM & Customer Loyalty service portfolio of Rewards Arvato Services was transferred to Coloyal GmbH in February 2019 as part of a management buyout.


From strategy consulting to CRM & IT systems, from premium management to the settlement of transactions & payments in web shops and apps, from data analysis to subscriber direct marketing and customer dialogue in customer service – find out more at www. coloyal.de about the solutions that Coloyal has in store for you as a full-service partner.

→ About the solution portfolio of Coloyal

CRM consulting & concepts

Our CRM consulting analyses the behaviour of your customers and the status quo of your CRM measures and derives concrete recommendations for action.

CRM consulting & concepts

Agency services

From idea to creation to printing, shipping or launching – your customer loyalty measures are brought to life.

Agency services

CRM & IT Systems

Flexible and reliable IT systems are indispensable for successful customer loyalty. We advise you and provide the optimal IT solution for your needs.

CRM & IT Systems

Reward management

On the basis of extensive analyses we create a tailor-made range of rewards and benefits for the participants of your loyalty programme.

Reward management

Data analysis & reporting

Optimally evaluated customer data creates new insights for your marketing of tomorrow. Our analysis specialists will gladly accompany you on the path towards the future.

Data analysis & reporting

Service Center

We are there for your customers and will provide the right answers: through various channels, in 35 different languages and with over 40,000 service employees.

Service Center