CRM & loyalty figures – now at

The former Rewards Arvato Services leadership team acquired existing customers, employees and services as part of a management buyout.

Innovative solutions for CRM and bonus programs will continue to be developed and operated at the usual location in Munich – but since February 1, 2019 they have been transferred to the newly founded Coloyal GmbH, which is no longer part of Arvato.

→ Up-to-date Coloyal facts and figures can be found at